Ideas & Insights
Occasional writing. Lasting clarity.
Not a weekly newsletter. Not daily opinions. Writing that appears when an idea is ready — on strategy, business, books, society, and the future.
Areas of Writing
Strategy
On positioning, leverage, and the architecture of decisions. What separates good thinking from great outcomes.
Ideas & Frameworks
New lenses for old problems. Mental models, original frameworks, and the logic behind patterns that repeat.
Books & Literature
On books — what they say, what they miss, and why some ideas deserve longer lives than their publishers give them.
Business & Commerce
On building, selling, and the commercial intelligence that distinguishes lasting enterprises from temporary ventures.
Society & Culture
On the Saudi and GCC social fabric — its strengths, its blind spots, and its direction.
Technology & The Future
On artificial intelligence, the changing nature of work, and what serious people should be building for the decade ahead.